Li Ning lost 184 million yuan in the first half

Li Ning lost 184 million yuan in the first half After a loss of 1.979 billion yuan last year, Li Ning Company recently released its first-half results, with sales revenue of 2.906 billion yuan, a year-on-year decrease of 24.6%, and a net profit loss of 184 million yuan, a profit of 0.44 billion yuan compared with the same period of last year.

Li Ning Company stated that part of the reason for the decrease in sales revenue was to reduce the cash flow pressure on the channel and reduce the wholesale shipments. The gross profit was RMB 1,266.4 million, a decrease of 24% year-on-year. Li Ning said that in the first half of this year, more than 90% of the group's distributors participated in the channel renewal plan. As of June 30, the average turnover period of channel inventory fell from the peak value of more than 9 months to less than 7 months, and total inventory decreased more than 30%.

At the same time, Li Ning closed about 400 stores in the first half of this year, and at the same time opened a highly efficient store operated directly by the group or with several major distributors. As of June 30, the number of shops was 6024.

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